Most engagements run through all three: find where AI pays off, get your people using it, build it and run it.
Sales, service, support, and the back office each run differently, and none of them run the way the org chart says. We work alongside the people doing the job, one department at a time, and write down what actually happens.
Fix what disagrees, fill what's missing, stop it being typed in twice. It feels like a step back. It's the reason everything after it works.
One piece of software at a time, in the systems you already use, with a person on your team approving what goes out. Then we host it, watch it, fix it, and change it as your business changes.